Need help making the shift to online sales and marketing for your export business? Use e-tools and watch your business grow.

LearnSphere’s E-tools for Exporting (E for E) provides financial assistance to help you develop and integrate electronic tools that can help you do business more effectively, and get your products and services to international markets more efficiently.


Which e-tools are eligible?

If you’ve been working on a recent marketing or business strategy that includes updating or improving your potential to export online, you may be eligible for financial assistance. LearnSphere’s E for E program can help fund:

  • Website development, re-design or rebranding
  • Responsive web design conversion (ensuring mobile-friendly design)
  • Integration of e-commerce functionality
  • Search Engine Optimization (SEO)
  • Paid advertising (PayPerClick, Google Adwords, etc.)
  • Social media strategy or integration
  • Videos, online catalogues and other online customized tools
  • Translation of website
  • Creation/design of language toggle
  • Training on any of the above

Projects should be able to be completed within 3 to 4 months. Projects should not exceed 6 months duration.

Still not sure how it works? Please read these responses to some Frequently Asked Questions. 

How much $ is available?

The maximum E for E contribution is 65% of project costs, up to a maximum of $15,000 per year. Total project costs must be more than $5,000 to be considered.

Are you eligible? 

To be eligible for financial assistance through E for E, you must be an Atlantic-based SME with a current export market plan, or an NGO, undertaking incremental activities that aim to improve export performance in the next year. Eligible applicants must have generated revenue in the last year. 

The following industry sectors are not eligible: retail / wholesale, real estate, government services, personal / social services and softwood lumber. Professional service providers are generally not eligible applicants. Consultant travel and trade show attendance fees are also not eligible for reimbursement. 

Applicants cannot make any financial commitments prior to submission, or costs incurred will not be eligible. Applicants may apply once per year. 

Please note that meeting the eligibility requirements does not mean that your application will be approved. All applications are subject to an evaluation process once eligibility is determined. 


Nov 14, 2018: ATTENTION  NOVA SCOTIA and NEW BRUNSWICK businesses: we are temporarily unable to approve any projects from Nova Scotia or New Brunswick as funds are fully committed. 

For NS businesses, funding for export-related activities is currently available through NSBI. Visit for more information.


E for E. Helping SMEs improve export performance.

For more information, read our responses to Frequently Asked Questions, download our E for E Program Guidelines or contact us: or 1-877-644-2267.

When you are ready to apply, please complete the online application form:  Apply Today



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